Un Jour Ailleurs is a ready-to-wear brand founded in 1985, with around 200 stores across France. In 2015, the brand began its digital transformation with the ambition of modernizing its image and strengthening its online presence, relying on the expertise of ODW agency.

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As the art director, I contributed to the content strategy for social media (Facebook and Instagram) as well as to the design of visuals for Un Jour Ailleurs Magazine. My goal was to refresh the brand’s image, showcase the collections, engage a new audience, and strengthen its Direct-to-Consumer approach while remaining true to its identity.
 

I drew inspiration from the brand’s collections and visual assets to create modern and elegant content: posts, GIFs, videos, stories, covers and drive-to-site publications designed to boost engagement and generate online traffic.