BNP Paribas Real Estate
ODW Agency | 2022 | Social Media Strategy, Art Direction
I led the creative direction for a strategic pitch, which we won, for BNP Paribas Real Estate. This project focused on managing their social media platforms, with the mission of creating a visual approach that reflects their expertise and commitment to innovative and sustainable real estate solutions.
I envisioned a modern visual identity, blending clean graphic elements with immersive visuals. In close collaboration with a social media manager, we developed a strategy that combined visual storytelling with clear messaging, fully capturing the essence of the project while meeting the client’s expectations.
The concept, ‘The keys to your future’, embodies BNP Paribas Real Estate’s vision as a trusted partner. The keys symbolize not only the personalized support provided to investors and clients but also tangible access to meaningful and sustainable life projects.

