Within the heaven agency, responsible for the digital strategy of the Jean Paul Gaultier brand (PUIG group) and its implementation, a spectacle-centered strategy is deployed on the Jean Paul Gaultier website as well as on their social media platforms.
 

For 2 years, I assisted the creative director for this prestigious brand. With the communication strategy being comprehensive, my work ranged from creating posts for their social media to crafting temporary "spectacle" pages for the website, and even designing street marketing posters. Our highlights revolved around perfume launches or fashion shows.
 

For the launch of the new Superman and Superwoman fragrance lines, I designed experiential "spectacle" pages featuring 5 animated cartoons produced by Warner Bros depicting the adventures of Jean-Paul Gaultier, Superman, and Wonder Woman, alongside 3D experiences.