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Smart Music Tour
ODW agency | 2019-2022 | Strategy, Art Direction
Smart Music Tour is the first platform dedicated to connecting musicians with concert organizers. Supported by Le Crédit Mutuel through their RIFFX.fr platform and founded by François-Gaël and François, it provides an accessible tool that allows artists of all styles and levels to find venues where they can perform.
As the Art Director, I designed and developed the visual identity of Smart Music Tour—an engaging, colorful, and versatile brand identity tailored to adapt easily across various mediums. This identity evolved over three years of collaboration, enhancing the brand’s visibility and impact.
I was also responsible for creating all social media content (Instagram, Facebook, YouTube) as well as related publications, including posts, stories, videos, and covers for each platform. Every week, a band performed in the Smart Music Tour studio, and I created the videos and thumbnails for these performances.
Additionally, I designed recruitment and promotional campaigns to drive traffic to the website and created digital content tailored to enhance user engagement and encourage subscriptions on the platform, contributing to its growth in SaaS marketing.
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In 2020, an advertising campaign project was launched. The concept, which I imagined and developed, illustrated the transition of musicians ‘from the living room or garage to the stage’ thanks to the matching offered by the platform.
The main poster, featuring the band, was photographed in a studio. Two images were taken, retouched, and integrated into the concept. The second poster, on the other hand, was entirely designed from images sourced from stock photo libraries and created through photo montage.
Unfortunately, this project was interrupted by the Covid-19 pandemic and the closure of concert venues, making its implementation impossible.
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