SKYN
ODW agency | since 2022 | Strategy, Art Direction
Since 2022, ODW has been collaborating with SKYN (Manix Group) to manage and enhance its social media platforms. As a leading condom brand in France, SKYN is renowned for its Skynfeel technology, offering ultra-thin yet durable condoms that provide a skin-to-skin sensation.
As the Art Director for the brand, I led the creation of content aimed at embodying the brand's core values of inclusivity, fostering open dialogue on sexuality, and promoting respect, all while showcasing their premium, high-quality products.
In November 2022, we launched the #SkynWithoutCensorship campaign for Skyn, aiming to promote the values of inclusivity, freedom, and unrestricted exploration. We led the brand's social media communication, partnering with several prominent french influencers including Coeurnichons and Nino Arial.
This campaign concluded on an exclusive event highlighting the advertising posters created by Sid Lee agency. The event featured conferences, a Drag Queen show, tattoo workshops, a photobooth, and the participation of approximately a hundred influencers and journalists, all aimed at breaking sexual taboos.
I created all the visuals for this event, including posters, videos, merchandise, temporary tattoos, etc. Additionally, I developed the initial brief for the scenography in the form of a mood board and 2D concepts. Thanks to my studies in architecture, I have a valuable asset for designing projects and creating visual projections.
#skynswithoutcensorship
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