realme
ODW agency | 2021-2023 | Creative, Photography
realme, a Chinese smartphone manufacturer, made its European debut in 2019. Established in 2018 in Asia, it quickly rose to become the fastest-growing smartphone brand globally and currently ranks as the 7th largest manufacturer worldwide.
From February 2021 to March 2022, ODW provided support to Realme in refining its digital strategy for the French market.
On Valentine's Day, we designed a challenge for our users, encouraging them to declare their love on Instagram for a chance to win a phone for themselves and their crush.
A pre-designed card with various popular French rap lyrics, tailored to resonate with our target audience, was created. Participants could also personalize it with a message of their choice.
To facilitate this, we proposed developing a one-page website where individuals could write their message and send it via Facebook, Twitter, or email to their loved one.
This campaign would allow us to drive more traffic to the site and collect email addresses from potential customers for future targeted actions.
This campaign, launched in 10 days and without control over the website managed by China, made it impossible for Realme to internally develop the user experience page within such a short timeframe.
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