SIAL
ODW agency | 2021-2022 | Strategy, Art Direction
Since 1964, the International Food Exhibition, SIAL has emerged as a key event for culinary trend professionals. It also holds the title of the world's largest agri-food trade fair. Spanning across 7 countries, the event draws over 700,000 visitors annually. It takes place biennially in Paris.
For its 2022 edition, which ran from October 15th to 19th, the brand entrusted ODW with managing its social media communication.
The French cuisine, a true ambassador of our culture, is celebrated worldwide for its refinement and diversity. And we were determined to make this salon in Paris a truly unique event. So, we decided to add a special touch.
Drawing inspiration from the vibrant tapestry of French gastronomy, we infused the event with a medley of culinary idioms, each adding its own flavor to the experience and elevating it to new heights.
We meticulously selected expressions that not only reflect the essence of French cooking but also evoke a sense of passion and sophistication. From 'crème de la crème' to 'en faire son miel,' every phrase became a thread weaving together the fabric of our culinary celebration.
Thus, we went the extra mile to make SIAL shine.
Idiomatic French expressions
